Everything That You Need To Know About Email Marketing

Email marketing has taken the world by storm. The advent of the internet brought with it many new technological advancements.

Everything That You Need To Know About Email Marketing

What was once seen as nothing more than a simple means of communication is now taken to be a viable form of marketing. It is estimated that there are more than three billion and eight hundred million email accounts in the world.

This is an outstanding number that is sure to continue climbing year on year. In fact, there was an increase of one hundred million email accounts between 2018 and 2019. That means that on average, there were more than two hundred and seventy thousand email accounts created every single day. That is a lot of potential customers, but how does one reach such a massive pool of sales?

What is Email Marketing?

Enter marketing emails, marketing emails are also known as emails for marketing are emails that are sent with the express purpose of showcasing either a product or a service. They comprise a commercial message and their content is written with a commercial purpose in mind. Have you ever gotten emails from an online store that you have shopped at? They usually either inform you of an upcoming sale or product that you may be interested in.

Marketing emails can carry a negative stigma with them. They can be perceived as spam if not written properly or if their content is not tailored towards the potential customer. But fear not, because if marketing emails didn't work, then they wouldn't be used. Marketing emails are not on their way out the door. In fact, the numbers show that there are more than one hundred and eleven billion consumer-focused emails sent every single day.

That's right, more than one hundred billion marketing emails are sent every day. They are popular because they work but only if coupled with a proper strategy.

Strategies for Successful Marketing Emails

If you don't have a strategy in this business-dominated world of ours then you and your business will sink faster than a stone. Marketing emails are no different, sure they are successful but you need a strategy.

A useful strategy to keep in mind when sending out marketing emails is to keep your subject lines short. If your subject line isn't short then don't bother sending that email. Long subject lines are considered spam and looked down upon. Short subject lines are seen as professional. You could also try writing your marketing email in a more personal tone. Show the potential customer that you understand their problem and that your service or product is the solution.

Nobody wants to buy from someone that doesn't understand them. Don't scoff at the idea of sending freebies. Studies show that consumers are more likely to purchase something when they first get a chance at trying it.

Here are other strategies to put into use when sending out marketing emails:

  • Send the email at an appropriate time (Monday through Wednesday before 4:00 pm)
  • Send mobile-friendly marketing emails.
  • Always send a follow-up marketing email a few days before the end of a sale.


Tools to Get Started With Marketing Emails

By far the best tools to use when beginning to send out marketing emails are those provided by other businesses. The businesses in the gold standard for sending marketing emails are definitely Mail Chimp, Hubspot Email Marketing, and Sender. These three companies base their entire business model on making sure that your marketing emails make a splash.

Why go at it alone when you can hire professionals at an insanely affordable price with no extra effort exerted by you. Simply ask yourself all of the following, what is more likely to bring you success? You sending out emails on your own or an entire company of experts in marketing emails. Remember the old adage, "work smarter not harder".

An Overview

With all that you have just read, not only do you know what marketing emails are but you are also informed of the benefits that they can bring you. If you are at a loss as to where you should begin looking for help with your marketing emails campaign, then be sure to look into the companies mentioned in the previous section.