The Latest Guide to Advertising on YouTube
YouTube is estimated to have over two billion active users in total. Due to that, it's not surprising to know that many people want to try advertising on YouTube. After all, although this highly visited platform's biggest age group happens to be users aged between 18 to 25 years old, YouTube can still reach age groups ranging from 26 to 55 years of age.
Thanks to YouTube's massive popularity, they're labeled as the globe's second biggest search engine. That said, advertising on YouTube is worth checking out, considering the platform's huge reach. So, if you're interested in doing that, here's a helpful guide to help you get started below!
What to Know About YouTube Advertising
YouTube advertising is a means to advertise your video content within the YouTube platform in order to expand your market reach. Advertising on YouTube is done in a wide variety of means, thanks to the abundance of advertisement options you can choose from on the platform.
Different Ads on YouTube
It's essential to know the types of ads on youtube available for you to pick the most suitable format for your planned video content. Here they are:
- TrueView Ads: This type of YouTube ad comes in a wide variety of forms and often appears in videos, search results, and beside videos. The different types of YouTube TrueView ads include Instream and Discovery Ads.
- Non-skippable Ads: As its name implies, this type of ad can't be skipped and needs to be watched before a video starts. Non-skippable ads are often fifteen to twenty seconds long.
- Bumper Ads: Bumper ads are just like non-skippable ads but shorter. They only have a maximum length of six seconds.
How to Create Your First YouTube Advertising Campaign
Interested in creating your first YouTube campaign? Here's a brief guide you can follow to get started:
Step 1: Create a striking YouTube video ad for your campaign. If you haven't, you can check some of YouTube's popular ads for some added inspiration.
Step 2: Get your video ad content uploaded to your YouTube channel.
Step 3: Afterward, make a brand new campaign in Google Ads by logging in to your account and selecting the All Campaigns option. You can create a Google Ads account first if you don't have one yet.
Step 4: From there, you will see the large plus button that'll let you start a new campaign. Make sure to toggle the Video option when choosing the type of campaign you're creating.
Step 5: Now, go ahead and start configuring your campaign by picking your preferred name, budget, start and end dates, networks, and other lists of configurations.
Step 6: After configuring your campaign, you will now have to define your target audience. In this step, you will be asked to choose your demographic using options such as age, gender, income, and the like.
Step 7: Once you're done configuring your campaign, you will now be asked to choose where your ads will appear. In this step, you will have to enter the appropriate topics and keywords for your ads.
Step 8: You can now finally create your video ad by selecting the marketing video you previously uploaded to your channel.
Step 9: Finally, you will be prompted to choose the appropriate video format for your video ad. Before finalizing your video ad, you will also be asked to enter the necessary headlines, URLs, and CTAs. You can save your campaign and select the continue button to finish if you're all set.
Cost for Advertising on YouTube
The cost of advertising on YouTube depends on certain factors. These include the type of video ad format you pick, its overall length, complexity, amount of used angles, and amount of words present in it. With that said, it's crucial to carefully plan out your campaign and ensure that it fits budgets besides your needs and preferences.
But generally, YouTube ads cost around $2,000 for every video ad that reaches 100,000 views. Each view is estimated to cost around $0.010 to $0.030.
Creating your own video content for advertising on YouTube can seem like a daunting task. But once you've got the ropes and understand how YouTube advertising works, you should be on your way to becoming a YouTube advertising pro. Best of luck!